Crobox Blog

Compared to first-party or third-party data, zero-party data puts the customers in control, ensuring their needs are met without overstepping privacy boundaries.

Hristijan Subashevski | Dec 02, 2024

5 Tactics to Improve Product Discovery

Shoppers expect smooth guidance to the products they want. But all too often, they encounter overwhelming catalogs, confusing filters, and irrelevant recommendations.

Hristijan Subashevski | Nov 21, 2024

How Product Advisors Create Frictionless eCommerce Journeys

Every interaction with your brand contributes to how customers perceive and trust you. When your website’s visuals, tone, and functionality consistently align with your brand identity, it builds a sense of reliability and connection.

Hristijan Subashevski | Nov 14, 2024

Boosting Product Discovery: 4 Strategies for eCommerce Success

Having great products in your online store is not enough. To stand out, eCommerce businesses must make it easy for shoppers to discover the items they want.

Hristijan Subashevski | Nov 11, 2024

How Guided Selling and Personalization are Shaping the Future of eCommerce

Customer expectations are rapidly moving towards the personal, where every click and scroll should feel perfectly suited to their needs.

Hristijan Subashevski | Oct 22, 2024

How Personalization Can Reduce High eCommerce Cart Abandonment Rates

Very often, eCommerce businesses lose billions due to cart abandonment. When visitors leave their carts without completing a purchase, it’s more than just a minor inconvenience - it can have a long-term impact on business growth.

Hristijan Subashevski | Oct 03, 2024

Optimizing Customer Journeys: Eliminating Friction Points in eCommerce

To eliminate all obstacles and ensure your customers can buy with peace of mind, Guided Selling acts as a GPS, providing the most efficient path to their destination.

Nikole Wintermeier | Apr 23, 2024

What is Guided Selling? Here's Your Go-To Guide for eCommerce Success

How do you guide, advise, and support your customers through their shopping journeys? Personalization in eCommerce starts with Guided Selling.

Daryll Williams | Mar 28, 2024

How Guided Selling Tools Take the In-Store Experience Online

Guided selling tools are the future of high-performance digital sales – where innovation meets assistance.

Daryll Williams | Feb 28, 2024

How a Product Finder Tool Transforms the Online Shopping Experience

UX, privacy, and operational efficiencies have officially taken center stage, but the key to mastering your online shopping strategy undoubtedly lies in the prowess of personalization.

Daryll Williams | Jan 17, 2024

Demystifying The Product Taxonomy Framework (With an Example!)

A taxonomy is a behind-the-scenes structure that complements the visible navigation of your site. The framework that gets you there, however, is a bit more complicated. Let’s dive in.

Daryll Williams | Aug 01, 2023

Leveraging Product Data Enrichment for Effective Product Discovery

The quality of product data can make or break an eCommerce site. It’s a simple statement that holds a world of power. Here’s how you can make the most of it.

Burkhard Berger | May 15, 2023

How to Build a Winning eCommerce Merchandising Strategy

Building a winning eCommerce merchandising strategy might seem like a daunting task, but with a little know-how, you can get customers rushing through your digital doors.

Burkhard Berger | Jan 18, 2023

Product Feed Management Done Right: Benefits & Examples

With over 5 billion internet users worldwide, eCommerce marketplaces are booming faster than ever.

Nikole Wintermeier | Jan 10, 2023

Winning eCommerce Merchandising Trends & Strategies

eCommerce merchandising s all about guiding your customer's attention to the products that are right for them.

Nikole Wintermeier | Dec 07, 2022

Outdoor Apparel Industry: Market, Key Trends, and Shopper Behavior

Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.

Nikole Wintermeier | Dec 03, 2022

The Product Finder Playbook For Activewear Products

In this Playbook, we see how to build and design the best Product Finders for the activewear industry.

Nikole Wintermeier | Nov 14, 2022

Home Furnishings Buying Behavior: Psychological Reasons & Principles

Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry.

Nikole Wintermeier | Oct 04, 2022

Athletic Footwear Market: Running Shoes Market and Sneakers

Looking at the athletic footwear market through the lens of market data and behavioral psychology.

Nikole Wintermeier | Jun 08, 2022

Top Sports Fashion Trends and The Psychology Behind Them

The activewear industry is making niche, sports products into fashion statements.

Nikole Wintermeier | May 03, 2022

Luxury meets sustainability: Friend or foe? These brands say different

Can luxury brands be sustainable?

Nikole Wintermeier | Apr 13, 2022

Guided Selling Experience, Unpacked: Insights From eCommerce Pros

Learn how to drive purchase behavior both in-store and offline with the guided selling experience!

Nikole Wintermeier | Mar 30, 2022

Examples of Mental Accounting: For Marketers, Merchandisers, & Co

Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?

Nikole Wintermeier | Feb 28, 2022

What is a Smart Notification: Your Go-To Guide

Time to make the notification work once and for all, from psychology to data.

Nikole Wintermeier | Feb 02, 2022

Enhance Product Findability In eCommerce: The Psychology Way

Learn how to optimize how shoppers find your products in a way that will resonate with their intrinsic behavior.

Nikole Wintermeier | Jan 28, 2022

Million-Dollar Qs: Why Is Sneaker Culture A Billion-Dollar Industry?

Sneaker-hype, sneakerheads, sneaker culture...why is it so big? Why is it such a luxury? And why is it growing like crazy?

Ron Stefanski | Jan 12, 2022

How To Use Conversational Search: Fight Content Fatigue & Guide Sales

How to optimize the guided selling experience in both a human and AI-driven way. Learn to leverage conversational search.

Nikole Wintermeier | Dec 10, 2021

Combo Pricing Examples: Product Bundling 101

Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?

Janelle de Weerd | Nov 18, 2021

The Psychology of Christmas

Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?

Nikole Wintermeier | Nov 16, 2021

eCommerce Product Finders: Definitions, Trends & Benefits

Whether you call them eCommerce product finders, product advisors, or recommendation quizzes, it’s virtually all the same. Learn how to design and build one.

Ron Stefanski | Oct 04, 2021

What is Contextual Commerce? The Future Of Customer-Centric eCommerce

Contextual commerce lets customers shop whatever they're doing, and at any time of day, making brands achieve their commerce to content strategies.

Nikole Wintermeier | Sep 06, 2021

11 eCommerce Product Analytics: Turning Data Into Actionable Insights

Like many retailers struggling for relevance in a market governed by pure players - the data question is a Big One.

Nikole Wintermeier | Jul 14, 2021

7 Guided Selling Examples: eCommerce Product Discovery in Action

In the digital and dynamic world of eCommerce, it’s impossible to guess why your customers shop with you.

Nikole Wintermeier | Jun 29, 2021

Product Discovery Processes & Techniques: Your Ultimate Guide

How your shoppers discover your products online is about search, behavioral data, and how you leverage product intelligence.

Nikole Wintermeier | May 06, 2021

Social Proof Examples: The Powerful Psychological Bias in Marketing

Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.

Nikole Wintermeier | Mar 31, 2021

eCommerce Product Listing Page Design for Pros

Get the most out of your Product Listing Page with these psychological best practices

Nikole Wintermeier | Feb 23, 2021

eCommerce Product Badges, Notifications, and Overlays Complete Guide

Product badging, notifications, and overlays for eCommerce - get it right once and for all!

Nikole Wintermeier | Feb 01, 2021

Dynamic Messaging for eCommerce: Getting Started and Optimization

Making your dynamic messaging the most customer-centric starts by leveraging data for personalization.

Nikole Wintermeier | Jan 06, 2021

Who is the Luxury Consumer? A Guide to the Psychology of Luxury

Unraveling the psychology behind luxury consumption.

Nikole Wintermeier | Dec 01, 2020

Customer-Centric Mindset: How ASICS combines psychology & neuroscience

Learn about the customer mindset through this customer-centricity case study with ASICS .

Nikole Wintermeier | Nov 10, 2020

9 eCommerce Product Pages Best Practices + A Design Review

Your PDP design guide from the brains of retail psychologists.

Nikole Wintermeier | Oct 13, 2020

eCommerce Product Taxonomy: Definition & Meaning

Are you guilty of publishing product jargon? You’re not alone. In most businesses, there is no internal process for translating technical product data into more valuable, customer-centric language. Here's how an eCommerce product taxonomy can change that.

Nikole Wintermeier | Sep 09, 2020

26 Product Detail Page UX Examples Driven by Psychology

What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.

Patrick Oberstadt | Jul 23, 2020

How to Use Social Proof in Marketing: The Do's and Dont's

Learn how to leverage Social Proof with utmost efficacy in your marketing.

Nikole Wintermeier | Jun 22, 2020

Dark Patterns Examples in eCommerce: What they are & why to avoid them

What are dark patterns? This post reveals all.

Nikole Wintermeier | Jun 08, 2020

11 Customer-Centricity Examples for Online Retailers

What if you could be customer-centric while capturing valuable product insights? Find out how.

Nikole Wintermeier | May 26, 2020

Product Attributes and Benefits: Key to Understanding Your Customers

What are product attributes and benefits? Believe it or not, they are the source of academic research and studies...

Nikole Wintermeier | Apr 22, 2020

How ASICS is creating product-driven customer experiences with Crobox

An extended view of how we helped ASICS gain unique product and customer intelligence.

Nikole Wintermeier | Mar 16, 2020

21 Customer Segmentation Examples for eCommerce Excellence

From basic to advanced segmentation, these examples will show how retailers are doing it today.

Nikole Wintermeier | Feb 24, 2020

Psychographic Segmentation: Advantages, Variables, & Examples

How do you group your customers together by their shared psychological characteristics?

Nikole Wintermeier | Jan 27, 2020

Product Centric vs Customer Centric: A Continuous Retail Evolution

Retail is evolving to focus on a product-driven customer experience. Read it here first.

Rachel Worthington | Jan 13, 2020

10 Creative Examples of Nudging in Email Campaigns

These nudge marketing examples for email will propel your eCommerce strategy to infinity and beyond.

Nikole Wintermeier | Jan 02, 2020

31 eCommerce Marketing Strategy Examples

Drawing on years of eCommerce experience, we’ve compiled a list of the best strategies we’ve seen.

Jelle Fastenau | Dec 09, 2019

Psychographic Research: The Ultimate Guide for eCommerce Pros

Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!

Nikole Wintermeier | Nov 20, 2019

46 Psychological Marketing Examples for Smarter Marketing

Your extensive guide to the best psychological principles we've seen is finally here.

Jelle Fastenau | Nov 01, 2019

The Irrational Consumer: What it means for behavioral economics

Throughout the history of marketing, our understanding of consumer behavior has shifted from rational to irritation.

Nikole Wintermeier | Oct 01, 2019

10 Endowment Effect Marketing Examples for Retail

We tend to infuse products with meaning as soon as we touch them. How can we recreate this in retail marketing?

Nikole Wintermeier | Sep 12, 2019

What is Customer Centric Retailing: All You Need to Know

Customer-centric retailing is the only way forward. Read this for five actionable ways to get there.

Crobox Team | Aug 20, 2019

7 Tested Psychological Pricing Techniques

We’ve tried and tested seven psychological pricing techniques to show you how well they work.

Nikole Wintermeier | Aug 07, 2019

7 Powerful Back to School Marketing Tips To Win Back Shoppers

Get in shape this back to school season with these steps to nail your campaigns.

Nikole Wintermeier | Jul 08, 2019

7 Amazon Customer-Centricity Battles That Won The Data Game

Amazon is known for their customer-centricity - whether we agree or not. Now you can too!

Crobox Team | Jun 11, 2019

Men and women shopping differences: What the experts say

It may come as no surprise that men and women tend to shop very differently. But how exactly?

Nikole Wintermeier | May 27, 2019

What is Customer Intelligence: Your Ultimate Guide to Success

Customer intelligence is key to becoming more relevant as a retailer but what is it and how do you get started?

Janelle de Weerd | Apr 16, 2019

Nudge Marketing Examples: How to drive online purchase behavior

Nudge marketing is a subtle way to help your customers make better decisions without hesitation.

Janelle de Weerd | Jan 29, 2019

13 Psychographic Marketing Examples

We’ve described psychographic data, shown you how to use it, now here are some examples.

Patrick Oberstadt | Nov 21, 2018

4 Types of Scarcity Marketing: Examples & Application

Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too.

Patrick Oberstadt | Aug 07, 2018

Shopping States: Shopping Personas for Sharper Segmentation

Identify your Hedonic and Utilitarian shoppers and segment them accordingly.

Jelle Fastenau | Aug 01, 2018

Psychographic Data: Definition & Marketing Use-Cases

We all want to understand our customers a little better. This article helps you achieve that.

Janelle de Weerd | May 14, 2018

Resistance Psychology in Marketing: Build Trust with Your Customers

Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.

Janelle de Weerd | Mar 15, 2018

Cognitive Fluency Psychology: Building Seamless Customer Experiences

Easy on the eyes, easy to navigate, and easy to find products: these are key to webshop fluency.

Janelle de Weerd | Jan 08, 2018

Choice Overload Examples: Exposing Retail's Biggest Foe

Choice overload is your biggest foe! Don’t fall prey: it’s common yet easy to avoid. Here’s how.

Janelle de Weerd | Nov 29, 2017

Master the Fogg Behavior Model for eCommerce Persuasive Design

How do you master consumer behavior in eCommerce? You learn the FBM down to a T!

Janelle de Weerd | Oct 16, 2017

Behavioral Economics Marketing: Nudges, Mental Accounting & More

Behavioral science and psychology: what are the pillars of these new waves in consumer behavior?

Blog

Subscribe to our blog

Latest

Crobox

About

Industries

Resources