A peek into the world of psychology through the lens of eCommerce professionals.

Jul 18, 2019 by Ash Salleh

How to Use Customer Analytics for Email Marketing Campaigns

Linda is a 43-year-old stay-at-home mother of three. She loves to cook, make crafts, and shop for clothes online. Christy, a 36-year-old mother of one, has a freelance job and ...

Jun 19, 2019 by Nikole Wintermeier

9 Innovative AI Use Cases in Retail

You’re running a retail store in an age of digital disruption and competing with innovative future technologies like Artificial Intelligence. You are pitted against behemoth ...

May 27, 2019 by Nikole Wintermeier

What is Customer Intelligence: 4 Steps to Get There

In our increasingly competitive business environment, this seems like a logical question for any aspiring company looking to maximize their business value. As an online retailer ...

Jan 14, 2019 by Kas Szatylowicz

5 Ways Retail AI Will Influence Consumer Behavior

Artificial Intelligence (AI) has been steadily influencing numerous industries throughout 2017 and 2018, improving the way businesses carry out certain processes. However, ...

Nov 08, 2018 by Janelle de Weerd

What is customer intelligence: An introductory guide

You've probably heard the word on the street about the newest form of transforming customer data: Customer Intelligence.  Customer intelligence takes the data from analytics and ...

Sep 24, 2018 by Janelle de Weerd

How to find psychographic data and turn it into customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

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