The 12 Best eCommerce Product Finder Examples for 2024

Looking to take your eCommerce strategy to the next level? Get inspired by these 12 eCommerce Product Finder examples!

Daryll Williams | Mar 21, 2024
The 12 Best eCommerce Product Finder Examples for 2024

Looking to take your eCommerce strategy to the next level? Get inspired by these 12 eCommerce Product Finder examples!


The eCommerce industry is fresh off a few years of tremendous boom, characterized by widespread improvements in user experience, privacy considerations, and operational efficiency. These will remain significant sales drivers, but as 2024 moseys along, eCommerce will be more evenly driven by two factors: future-proofing and personalization.

Customers still enjoy getting advice from a salesperson who is familiar with their tastes and buying inclinations. But they now want the same experience online, with individualized product recommendations, discounts, and content that speaks to them by name and is aware of their preferences.

We’ve discussed Product Finders extensively here at Crobox, because it’s a solution we wholeheartedly believe in. It’s been proven that they optimize the buyer’s journey and nudge customers along the check-out process. 


Why the need for an eCommerce Product Finder in 2024?


With an eCommerce Product Finder, you can ask website visitors key questions to guide them toward the most suitable products that fit their needs. This way, shoppers can find a suitable product right away and understand why it is the best match for their needs. 

In the process, you’ll get to establish higher quality advice on your website that is similar to that of a specialist salesperson. This allows you to create unique shopping experiences that undoubtedly set you apart from your competition.

Sometimes finding exactly the right product can be a challenge. Particularly, if the user is looking for something they rarely buy or has technical requirements they simply can’t afford to get wrong.

On top of that, online shopping has become overly saturated with choice, resulting in a decision-making journey that’s fraught with obstacles. That’s why your eCommerce strategy can benefit from a product finder. The goal should always be to lead your customers to the desired search result as quickly as possible – uncomplicated, clearly arranged, and with just a few clicks.


The best eCommerce Product Finder examples


Here are 12 amazing Product Finders to take inspiration from across several different categories:


1. ASICS is the running expert



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The ASICS Running Shoe Finder aims to bring the in-store sales assistant experience online and help runners find the perfect shoe that fits their goals and profiles.

Plus, ASICS is competing with major running shoe brands like Nike, so they want to make their products stand out.




Implementing their running shoe finder was a chance to leverage guided selling on their webshop, teach their customers about their running shoes (showing their expertise), and learn more about their shoppers in the process. 

Their finder asks a series of questions to determine the shopper’s demographics, preferences, and goals. 




Based on the answers, ASICS recommends the perfect running shoe. Coupled with a CTA that directs the shopper to the shoe’s Product Detail Page (PDP).




ASICS’ running shoes are some the best on the market, but their Japanese ethos means they don’t shout about it.




For a long time, the brand struggled with two things:

1. Simplifying the superior technology of their products
2. Pointing out the product attributes that mattered to their customers 




Their running Shoe Finder alleviates both of these pain points and shows their customers why their shoes can compete in the running market. The Product Finder generated an average 53% conversion rate uplift.


2. Osprey simplifies the technical



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Finding the perfect backpack can feel like navigating a labyrinth, especially when you have specific needs or technical requirements. Osprey, recognizing the challenges posed by their extensive and highly technical product range, introduced their innovative Pack Finder tool.

The tool simplifies the daunting task of selecting the ideal backpack by guiding users through a tailored selection process.



Whether you're planning an adventure in the Rockies, hitting the trails in Moab, or simply commuting around town, Osprey's Pack Finder revolutionizes the way you gear up for any occasion.




With its intuitive interface and personalized recommendations, finding the perfect backpack for your unique needs has never been easier. Say goodbye to the guesswork and hello to hassle-free backpack shopping with Osprey's Pack Finder.


3. Love Stories adds a personal touch



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The Amsterdam-based lingerie brand Love Stories is much loved for its signature bralettes. To emulate the expert insight of their in-store sales staff, the brand implemented a bralette Product Finder on their webshop.




The finder is built around a sequence of questions to determine the shopper’s preference, sizing, fit, and style.




The finder is implemented as a slide-out on all the homepage, category, and product pages.




Because a large number of their shoppers either don’t know their bra size or are wearing an item that doesn’t fit, Love Stories sees it as their responsibility to guide these consumers to the right product.




Education also forms a central challenge for the eCommerce team in bringing the in-store experience online.




Based on the user input, Love Stories recommends the perfect bra, coupled with a CTA that directs the customer to the recommended Product Detail Page (PDP).




By implementing a Product Finder on their webshop, Love Stories gathers data and insights about the behavior of Love Stories’ customers to help optimize the flow and create more contextual content.


4. Ekster finds your perfect match



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Ekster specializes in crafting wallets, bags, and accessories with the mission of helping users reclaim their time and focus on living life to the fullest.



With a commitment to sustainability and a focus on meeting specific user needs, Ekster has developed an ecosystem of B Corp-certified products. In line with this commitment, Ekster created the Wallet Finder tool.



The Ekster Wallet Finder is designed to simplify the process of finding the ideal wallet. By completing a brief and straightforward quiz, users can quickly filter through a range of options and discover wallets that perfectly match their lifestyle and personality.




In just a few minutes, shoppers can gain valuable insights and find unique wallets that suit their preferences and needs.


5. Taylor Made makes golfing sexy again




Because Taylor Made is selling pretty technical products, they know that whoever’s coming to their website will already have a bit of product knowledge. For example, they don’t need to explain the words ‘handicap’ or ‘iron’.




What’s also great about their Product Finder is its interactivity.




They make the process dynamic by letting users interact with each question through drag and drop.




The more someone is engaged in the process the more they’ll:

1. Continue without getting bored
2. Transfer a sense of ownership onto the brand and product (leveraging the Endowment Effect)




For a sports brand, engagement like this is a great hook. Their % match is also a nice add-on, with a clear CTA to add-to-cart.


6. Sephora keeps skincare simple




Sephora’s skincare finder is another good example of guided selling in action. They have such a wide range of beauty products that they actually leverage multiple Product Finders for each category.




This helps the shopper narrow down the search, letting products become more visible, whilst guiding the customer to the right kinds of products and treatments for their body. 




We love this because it’s so simple, scalable, and repeatable. They use a multi-product results page since they’re offering guidance about a skincare routine rather than a singular product.




The whole journey itself is no more than ten steps to avoid drop-off. It’s super simple and utilizes the expertise of the brand to make the best suggestion for the shopper.


7. Gainful’s omnichannel gains




Gainful’s Product Finder is all about what you see is what you get. They say from the start how long the guided selling finder will take (‘5 mins’), why they ask the questions they do (‘getting to know you’), and what types of questions they’ll ask (dietary, goals, psychology).




They also show how far in the journey the customer is (one of the few Product Finders in the market that does this, yay!). Each question has the option for the user to understand why the brand asks for this information in the first place.




In the age of the rapidly rising savvy consumer who wants to know exactly where their data is going, it’s always a good idea to have an info bubble. Gainful do this graciously – and are even transparent about their birthday emails.




Gainful also uses loading screen psychology. It doesn't actually take time to look for a product online, but recreating the “I’ll go look in the back!” feeling of in-store makes the experience more human. 

Gainful does this by ticking off each part of the Product Finder questions.




Gainful’s final gold is in their email marketing. They take the Product Finder results to this channel in order to customize the results profile for the shopper.

Plus, users have the opportunity to talk with a nutrition guide who now has their profile and can tailor their treatment based on the Product Finder answers. 


8. Harts & Stur turn attributes into benefits



Turning attributes into benefits is what coffee is all about! In other words, making something scientific sound tasty – that’s what Harts & Stur do with their coffee machine finder. 



They frame their questions from attributes (e.g., color) to preference. Plus, they include a ‘no preference’ option, which is a human way to guide the shopper – not everyone has a preference all the time.



Their Product Finder visuals are there to support the text. They show how far the shopper is in their journey, leveraging the Goal Gradient Effect. This is the theory that suggests individuals are more motivated to carry on when they see how close they’ve come to their goal.



And everything stays within their brand voice and style. In the end, they suggest multiple product recommendations that could go well, and even show the attributes that are lacking from the so-called ‘perfect match’ above.


9. Coolblue’s TV finder is both cool and blue



Although not the most visually pleasing, Coolblue’s Product Finder is everything the brand promises to be; functional, informative, and, well, blue.



It’s so on-brand, you feel like you’re actually talking to one of their salespeople. For example, every option you can choose has a small paragraph explaining what you need to know about the option in question.



They also hand-hold the customer through the journey, showing how many televisions are found after each answer is recorded, much like navigating an in-store shop. But for an electronics marketplace, this is a great Product Finder because it can’t get more ‘in-store’ than this.



They ask questions to narrow down the choices, display all the important information you need to buy a TV, and in doing so simplify the technical nature of these TVs. If you’re a marketplace seller, think about how you can decrease choice overload in the best, most human way possible.


10. KitchenAid combines customization with a Product Finder




KitchenAid’s Product Finder is interactive, combining customizing options with the finder itself. 



So shoppers can customize the color of the blender, and even have the option to engrave something on it.



KitchenAid also integrates an up or cross-sell function within the finder itself, since this is a product that is often bought with a ceramic bowl. 

If you want to do this, make sure you include the price for every added item (or customers will be more likely to bounce if the price comes surprisingly high at the end of the finder). KitchenAid shows the price on the right side – it’s clear, transparent, and has a clear CTA.



Once again, the more customers can interact and engage with the products (drag and drop, customizing, pinch, and zoom) the more they’ll transfer a sense of ownership to the whole process.


10. Joolz consider the emotion with their Buggy Finder



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With the majority of Joolz’s products sold at partner retailers and no physical stores, the Joolz webshop is both an important educational and selling channel.



Joolz recognizes that buying a baby stroller is an emotional decision to make. In order to help alleviate the stress around buying decisions, and take their brand authority to the next level, Joolz implemented a Product Finder.



Their Buggy Finder was launched as a slide-out on all the homepage and category pages.



By asking several questions about the shopper’s family and living situation, and what the customer values most, Joolz can recommend a stroller that best fits their goals.



The challenge for Joolz is also in ensuring these purchases remain as simple as possible, putting parents at ease, while learning more about what drives behavior in the long run.



The results of the Buggy Finder also show insights into the Joolz audience, enabling more relevant targeting and greater visibility of the products on offer.


12. Koffievoordeel eases choice paralysis



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Koffievoordeel offers a unique Coffee Finder tool to assist users in discovering their ideal coffee blend with ease and speed.



Choosing the perfect coffee can be a daunting task, especially given the multitude of options available. For coffee enthusiasts, the sheer diversity of choices can sometimes feel overwhelming.




However, by prioritizing the key factors that influence purchasing decisions, Koffievoordeel has developed a guided selling experience that ensures every customer embarks on a personalized coffee journey tailored to their preferences.



With the Coffee Finder, users can navigate through Koffievoordeel's extensive range of coffee blends with confidence. By focusing on factors such as roast level, flavor profiles, and brewing methods, the Coffee Finder simplifies the selection process and helps users discover their ideal coffee match.




Whether customers prefer a bold espresso or a smooth medium roast, Koffievoordeel's Coffee Finder ensures that every cup brewed is infused with perfection.


Use these eCommerce Product Finder examples as inspiration




Say hello to a next-generation Guided Selling solution


Implementing a Product Finder on your eCommerce platform is a must-have for 2023. This guided selling solution is an AI-driven process that helps narrow down product choices based on the user input, adding speed and convenience for the shopper.

At Crobox, our Product Finders are customized per industry. We build them on the foundations of behavioral psychology and shoppers’ needs and continuously optimize them with data. In a year that will be defined by how you respond to market volatility, why not trust the experts?


Book a demo today and see what we can do for you, or read more about our Product Finder tech.


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