How Product Advisors Create Frictionless eCommerce Journeys

Every interaction with your brand contributes to how customers perceive and trust you. When your website’s visuals, tone, and functionality consistently align with your brand identity, it builds a sense of reliability and connection.

Hristijan Subashevski | Nov 21, 2024
How Product Advisors Create Frictionless eCommerce Journeys

Every interaction with your brand contributes to how customers perceive and trust you. When your website’s visuals, tone, and functionality consistently align with your brand identity, it builds a sense of reliability and connection.

 

Online shoppers today expect more than just a quick purchase. They want a personalized experience where every touchpoint matches the brand they trust. However, many eCommerce tools still fall short, offering generic or limited experiences that are not aligned with the brand’s unique identity.

This gap leaves shoppers feeling disconnected, often disengaging when they are ready to choose. With Crobox, brands can turn every interaction into an opportunity for deeper engagement, establishing a standout customer journey without friction points in such a competitive landscape.

Our Product Advisors are built with customer-centric design as a foundational feature, ensuring each interaction feels personalized and aligned with your brand. This unique approach allows brands to create a frictionless product discovery experience that keeps customers on track and builds loyalty. Product finder tools are on duty to meet the expectations of today’s perceptive customers thanks to the premium UX design for any device, especially on mobile. Let’s see how!

 

The Importance of Experience Design in eCommerce

 

Elevating your webshop’s look and feel is critical for your online performance - especially when driving conversions and building lasting relationships. For better understanding, customer-centric design means creating an experience that speaks to their needs, provides easy navigation, and removes friction points. With the customer’s perspective in mind, brands enjoy lower cart abandonment.


Every interaction with your brand contributes to how customers perceive and trust you. When your website’s visuals, tone, and functionality consistently align with your brand identity, it builds a sense of reliability and connection. With Crobox, you will achieve that firsthand. The trust will encourage customers to return for more, fueling long-term advocacy. It’s like saying to your shoppers “We understand what you need and can meet your expectations effortlessly”.

 

Staying Competitive Through On-Brand Experiences

 

Experience design is a great differentiator over your competitors in a crowded eCommerce market. The most successful brands are the ones that invest in creating visually appealing and brand-aligned experiences that satisfy customers in every manner. Those who prioritize smooth interactions will stand out, attracting shoppers who value ease and engagement over a basic transaction speed.

Elevate your brand and attract unique customer interactions that drive conversions like never before.

 

Customization: The Core of Crobox’s Product Advisors

 

ekster-wallet-finder-advisor

 

Our Product Advisors are designed to let brands easily align their user experience with their unique visual identity. There are tailored fonts, colors, visuals, and many personalized layouts from which eCommerce stores can benefit. Crobox provides the customization tools brands need to craft experiences that feel truly on-brand.

For example, you can customize the Advisor’s theme can be completely changed by updating the colors, font, and background image. After activation, Sidebar, Modal, and Fullscreen options are available for placing the Advisor in different locations on a webpage. Color presets also come in dark and light modes so that you can choose the primary and secondary variations for the buttons, text, and background. For mobile users, there is a spacing option to customize the distance between the elements on the Finder, which is also available for the desktop version. And that's only scratching the surface!

Additional coding and professional services are available upon request, allowing us to tailor the guided selling experience exactly to your brand’s requirements.

 

Ekster Customizes Product Advisor For Brand Matching

 

Ekster is a great example of Product Advisor customization. Known for its elegant and modern wallets, Ekster used Crobox’s Product Advisor to build a wallet finder tool that aligns perfectly with the brand's aesthetics. They needed a way to simplify decision-making, helping each shopper find their perfect match. This required a solution that provided detailed product information, engaged customers, and creatively highlighted the benefits of each wallet.

With a minimalist design, striking color schemes, and unique functionality, the Product Advisor mirrors Ekster's brand personality in a refined, accessible, and innovative manner. The company now offers a visually cohesive experience that provides a smooth customer journey while keeping the brand’s signature style untouched. The results are awesome, hitting: 

  • 9.62% Finder Conversion Rate
  • 41.5x ROI
  • 259.03% Conversion Rate Uplift

 

Mobile-First Optimization for Seamless Customer Journeys


These days, brands need to deliver flawless experiences on both mobile and desktop to meet expectations. A mobile-first approach provides a more accessible customer journey and drives engagement, leading to increased conversion rates.


Crobox ensures that every Product Advisor experience is fully optimized for mobile devices, adapting easily to screen size without affecting brand aesthetics or functionality. With mobile-first capability, brands can create custom experiences with different layouts and color schemes, that maintain their visual identity and functionality across all devices.

 

Why Mobile-First Custom Branding Matters

 

  • Boosts Engagement: Mobile-optimized sites that reflect brand identity maintain customer attention and reinforce brand recognition. It makes it easier for users to connect with and remember the brand on the go.
  • Optimized Speed and Performance: Mobile-first designs prioritize loading speed, which is crucial for retaining customers on mobile devices. A faster and more responsive site improves the overall browsing experience and reduces bounce rates.
  • Direct Impact on Conversions: Mobile-friendly design encourages faster decision-making as customers can quickly access product details and complete purchases, often leading to higher conversion rates.
  • Increases Accessibility: Many consumers will primarily shop on your website via mobile, especially if you use social media to promote your brand. Customizing branding for mobile-first experience design ensures your brand reaches customers where they are most active, anytime, anywhere.

 

Integrating Product Data for a Hyper-Personalized Experience

 

poor-product-data

Poor product data is an oft-forgotten influence of cart abandonment | Source

 

To deliver hyper-personalized shopping experiences, Crobox uses enriched product data to set
product recommendations, aligning them with individual preferences and behaviors. We understand that data is the key to delivering the right product at the right moment. Our Product Advisors pull from a wealth of data, analyzing browsing behaviors, purchase history, and real-time preferences. 

This allows us to create highly relevant product recommendations tailored to each user’s journey. By considering what a customer has looked at and what they are likely to need next, we can offer suggestions that feel personalized, rather than generic or random.

Here are some examples of how Crobox’s approach to data-driven personalization is boosting conversion rates, loyalty, and satisfaction:

  1. Precise Product Matching: Crobox’s Product Advisor uses behavioral data to set product recommendations that align with a user’s shopping habits, increasing the likelihood of a purchase. This precision boosts the overall experience, reducing friction and increasing conversions. The tool leads customers through a personalized journey before and after the recommendation, highlighting key product attributes and benefits tailored to individual preferences.

    2. Personalization Meets Custom Design: Crobox combines this data with custom experience design, allowing brands to create recommendations that suit the user’s interests and simultaneously fit the brand's unique look. This mix of data-driven personalization and visually reliable design helps build trust and loyalty.

    3. Boosted Product Discovery: Product Advisor helps customers discover even products they may not have considered, improving product visibility and increasing sales opportunities. By asking targeted questions, we gain deep insights into customer needs, allowing optimizing product rankings so that the most relevant items are prioritized. 

 

Building World-Class, Brand-First Frictionless Customer Journeys

 

Knowing how competitive the current eCommerce market is, it's important to focus on delivering personalized shopping experiences that reflect your brand. Experience design, customization, and mobile optimization are innovative elements in creating frictionless customer journeys that will skyrocket conversions and loyalty. Product Advisors bring all these elements together, offering hyper-personalized recommendations and a design that feels natural on any device.

With this, your brand’s identity remains front and center throughout the customer journey, helping your shoppers find exactly what they need in the most engaging way possible. Ready to improve your eCommerce strategy today? Discover how Crobox’s Product Advisors can make a difference for your business, book a demo.

 

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