Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.
Nikole Wintermeier | Dec 07, 2022
Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry.
Nikole Wintermeier | Nov 14, 2022
Looking at the athletic footwear market through the lens of market data and behavioral psychology.
Nikole Wintermeier | Oct 04, 2022
The activewear industry is making niche, sports products into fashion statements.
Nikole Wintermeier | Jun 08, 2022
Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?
Nikole Wintermeier | Mar 30, 2022
Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?
Nikole Wintermeier | Dec 10, 2021
Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?
Janelle de Weerd | Nov 18, 2021
Get your Social Proof messaging on your webshop right once and for all.
Nikole Wintermeier | Jun 14, 2021
Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.
Nikole Wintermeier | May 06, 2021