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Nikole Wintermeier | Dec 07, 2022
Outdoor Apparel Industry: Market, Key Trends, and Shopper Behavior
Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.
Nikole Wintermeier | Nov 14, 2022
Home Furnishings Buying Behavior: Psychological Reasons & Principles
Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry.
Nikole Wintermeier | Oct 04, 2022
Athletic Footwear Market: Running Shoes Market and Sneakers
Looking at the athletic footwear market through the lens of market data and behavioral psychology.
Nikole Wintermeier | Jun 08, 2022
Top Sports Fashion Trends and The Psychology Behind Them
The activewear industry is making niche, sports products into fashion statements.
Nikole Wintermeier | Mar 30, 2022
Examples of Mental Accounting: For Marketers, Merchandisers, & Co
Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?
Nikole Wintermeier | Dec 10, 2021
Combo Pricing Examples: Product Bundling 101
Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?
Janelle de Weerd | Nov 18, 2021
The Psychology of Christmas
Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?
Nikole Wintermeier | May 06, 2021
Social Proof Examples: The Powerful Psychological Bias in Marketing
Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.
Nikole Wintermeier | Mar 31, 2021
eCommerce Product Listing Page Design for Pros
Get the most out of your Product Listing Page with these psychological best practices
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