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A peek into the world of psychology through the lenses of retail professionals.

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Psychology

View all Psychology Product Discovery CX & UX Omnichannel Data & Analytics Guided Selling Product Advisor Retail Unboxed Crobox Insider AI Personalization Playbooks Product Data Enrichment Reports

Hristijan Subashevski | Feb 27, 2025

The Psychology of Consumer Behavior: Why Shoppers Choose Products

Shoppers don’t always make rational decisions because emotions and social influences play a huge role in their buying decisions.

Nikole Wintermeier | Dec 07, 2022

Outdoor Apparel Industry: Market, Key Trends, and Shopper Behavior

Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.

Nikole Wintermeier | Nov 14, 2022

Home Furnishings Buying Behavior: Psychological Reasons & Principles

Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry.

Nikole Wintermeier | Oct 04, 2022

Athletic Footwear Market: Running Shoes Market and Sneakers

Looking at the athletic footwear market through the lens of market data and behavioral psychology.

Nikole Wintermeier | Jun 08, 2022

Top Sports Fashion Trends and The Psychology Behind Them

The activewear industry is making niche, sports products into fashion statements.

Nikole Wintermeier | Mar 30, 2022

Examples of Mental Accounting: For Marketers, Merchandisers, & Co

Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?

Nikole Wintermeier | Dec 10, 2021

Combo Pricing Examples: Product Bundling 101

Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?

Janelle de Weerd | Nov 18, 2021

The Psychology of Christmas

Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?

Nikole Wintermeier | May 06, 2021

Social Proof Examples: The Powerful Psychological Bias in Marketing

Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.

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