A peek into the world of psychology through the lenses of retail professionals.

Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.

Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry. 

Looking at the athletic footwear market through the lens of market data and behavioral psychology.

The activewear industry is making niche, sports products into fashion statements. 

Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?

Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?

Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?

Get your Social Proof messaging on your webshop right once and for all.

Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.