Bringing the In-store Experience Online: Crobox’s Vision with Rodger Buijvoets

With eCommerce competition intensifying, creating meaningful customer experiences is critical.

In a recent interview with ChannelX, Crobox CEO, Rodger Buijvoets, discussed how eCommerce can replicate the personalized experiences of brick-and-mortar stores.

The conversation focused on how Guided Selling tools like digital store assistants (think Product Advisors) can redefine online shopping by tailoring product recommendations to individual needs, much like an attentive associate would in person.

Watch the Full Interview

Catch the full discussion below to learn how Crobox bridges the gap between physical and digital retail.

In this interview you will find:

• 00:00 Introducing Rodger Buijvoets
• 00:53 What do consumers love about physical retail?
• 04:01 What shoppers want from store assistants
• 06:52 How a digital store assistant can complement search tools
• 09:53 How does Crobox work with brands & retailers
• 11:02 Consumer psychology and understanding the consumer
• 11:50 How ASICS and Love Stories use Guided Selling
• 16:23 Maintaining margins and stock management with Guided Selling

Big brands trust Crobox

Rodger shared insights on consumer psychology, successful implementations with brands like ASICS and Love Stories, and how Guided Selling enhances personalization while maintaining trust and efficiency.

Here are some of Crobox's other successes:

• Joolz educates expecting parents
• Top4Sport helps first-time runners
• Ekster provides better gear for life on the go.
  
  

Why It Matters

With eCommerce competition intensifying, creating meaningful customer experiences is critical. Guided Selling doesn’t just help customers find what they need—it builds loyalty by fostering transparency and trust. Crobox’s innovations position it at the forefront of this evolution.

Learn more about how we are shaping the future of personalized eCommerce.