A peek into the world of psychology through the lens of eCommerce professionals.

Sep 19, 2018 by Crobox Team

5 shopping cart abandonment reasons & conversion optimization solutions

Cart abandonment is a phenomenon that is much rarer in the world of physical retail than it is online. I mean, how often do you see hordes of people in your local supermarket ...

Sep 11, 2018 by Crobox Team

How Crobox is helping Coop to digitalize their business

Several weeks ago, we sat down with Jop van Sommeren, eCommerce Manager at Coop, to discuss what Crobox has done for their website. Next to other impressive accomplishments, ...

Aug 21, 2018 by Jelle Fastenau

4 psychographic marketing research challenges (and solutions!)

Marketing research is a critical part of any marketing or brand strategy. Unfortunately, getting started can be difficult and is often prone to mistakes. And while making mistakes ...

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Customer personas for psychographic segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Aug 01, 2018 by Jelle Fastenau

How to use psychographic data in marketing

All of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could practically be our family. Of course, that’s ...

Jul 10, 2018 by Jelle Fastenau

The Evolutionary Psychology of Online Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

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