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Nikole Wintermeier | Apr 13, 2022
Guided Selling Experience, Unpacked: Insights From eCommerce Pros
Learn how to drive purchase behavior both in-store and offline with the guided selling experience!
Nikole Wintermeier | Mar 30, 2022
Examples of Mental Accounting: For Marketers, Merchandisers, & Co
Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?
Nikole Wintermeier | Feb 28, 2022
What is a Smart Notification: Your Go-To Guide
Time to make the notification work once and for all, from psychology to data.
Nikole Wintermeier | Feb 02, 2022
Enhance Product Findability In eCommerce: The Psychology Way
Learn how to optimize how shoppers find your products in a way that will resonate with their intrinsic behavior.
Nikole Wintermeier | Jan 28, 2022
Million-Dollar Qs: Why Is Sneaker Culture A Billion-Dollar Industry?
Sneaker-hype, sneakerheads, sneaker culture...why is it so big? Why is it such a luxury? And why is it growing like crazy?
Ron Stefanski | Jan 12, 2022
How To Use Conversational Search: Fight Content Fatigue & Guide Sales
How to optimize the guided selling experience in both a human and AI-driven way. Learn to leverage conversational search.
Nikole Wintermeier | Dec 10, 2021
Combo Pricing Examples: Product Bundling 101
Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?
Janelle de Weerd | Nov 18, 2021
The Psychology of Christmas
Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? But why?
Nikole Wintermeier | Nov 16, 2021
eCommerce Product Finders: Definitions, Trends & Benefits
Whether you call them eCommerce product finders, product advisors, or recommendation quizzes, it’s virtually all the same. Learn how to design and build one.
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