A peek into the world of psychology through the lenses of retail professionals.

Customer intelligence is key to becoming more relevant as a retailer but how do you get started?

Nudge marketing is a subtle way to help your customers make better decisions without hesitation.

Your most extensive guide of webshops by our team of persuasion experts is finally here. 

We’ve described psychographic data, shown you how to use it, now here are some examples.

It is no secret that AI is changing the retail landscape. This article shows you five ways how. 

Marketing is all about finding the trigger between ability and motivation to drive behavior.

Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too. 

Word on the street is that customer intelligence is the next step for maturing your marketing. 

When you work at the intersection of consumer behavior and data, strong ethics is important.