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Nikole Wintermeier | May 06, 2021
Social Proof Examples: The Powerful Psychological Bias in Marketing
Since the dawn of time, humans are programmed to conform. Social Proof is embedded deep into our evolutionary code.
Nikole Wintermeier | Mar 31, 2021
eCommerce Product Listing Page Design for Pros
Get the most out of your Product Listing Page with these psychological best practices
Nikole Wintermeier | Feb 23, 2021
eCommerce Product Badges, Notifications, and Overlays Complete Guide
Product badging, notifications, and overlays for eCommerce - get it right once and for all!
Nikole Wintermeier | Feb 01, 2021
Dynamic Messaging for eCommerce: Getting Started and Optimization
Making your dynamic messaging the most customer-centric starts by leveraging data for personalization.
Nikole Wintermeier | Jan 06, 2021
Who is the Luxury Consumer? A Guide to the Psychology of Luxury
Unraveling the psychology behind luxury consumption.
Nikole Wintermeier | Dec 01, 2020
Customer-Centric Mindset: How ASICS combines psychology & neuroscience
Learn about the customer mindset through this customer-centricity case study with ASICS .
Nikole Wintermeier | Nov 10, 2020
9 eCommerce Product Pages Best Practices + A Design Review
Your PDP design guide from the brains of retail psychologists.
Nikole Wintermeier | Oct 13, 2020
eCommerce Product Taxonomy: Definition & Meaning
Are you guilty of publishing product jargon? You’re not alone. In most businesses, there is no internal process for translating technical product data into more valuable, customer-centric language. Here's how an eCommerce product taxonomy can change that.
Nikole Wintermeier | Sep 09, 2020
26 Product Detail Page UX Examples Driven by Psychology
What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.
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