A peek into the world of psychology through the lenses of retail professionals.

It is no secret that AI is changing the retail landscape. This article shows you five ways how. 

Marketing is all about finding the trigger between ability and motivation to drive behavior.

Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too. 

Word on the street is that customer intelligence is the next step for maturing your marketing. 

When you work at the intersection of consumer behavior and data, strong ethics is important.

It’s easy to get lost in customer data. We’ll help you make sense of it through psychographics.

A behind the scenes look at how we helped Coop gain valuable customer intelligence.

Identify your Hedonic and Utilitarian shoppers and segment them accordingly.

We all want to understand our customers a little better. This article helps you achieve that.