A peek into the world of psychology through the lenses of retail professionals.

From basic to advanced segmentation, these examples will show how retailers are doing it today.

How do you group your customers together by their shared psychological characteristics? 

CBOs will lead B2C industries into the next era with their balanced psychology and data.

Retail is evolving to focus on a product-driven customer experience. Read it here first. 

These nudge marketing examples for email will propel your eCommerce strategy to infinity and beyond.

Drawing on years of eCommerce experience, we’ve compiled a list of the best strategies we’ve seen.

Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!

Your extensive guide to the best psychological principles we've seen is finally here.

Throughout the history of marketing, our understanding of consumer behavior has shifted from rational to irritation.