A peek into the world of psychology through the lenses of retail professionals.

We tend to infuse products with meaning as soon as we touch them. How can we recreate this in retail marketing?

Customer-centric retailing is the only way forward. Read this for five actionable ways to get there.

Black Friday - ahh! Before you panic, read this article. Your ultimate guide begins in 3,2,1...

We’ve tried and tested seven psychological pricing techniques to show you how well they work.

Get in shape this back to school season with these steps to nail your campaigns.

Amazon is known for their customer-centricity - whether we agree or not. Now you can too!

Let's discuss why some colors evoke different emotional responses and how to leverage this online.

Nine innovative use cases of AI in retail to show you where the opportunities lie.

It may come as no surprise that men and women tend to shop very differently. But how exactly?