A peek into the world of psychology through the lenses of retail professionals.

We’ve described psychographic data, shown you how to use it, now here are some examples.

It is no secret that AI is changing the retail landscape. This article shows you five ways how. 

How to create effective marketing triggers in your online shop. 

Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too. 

It’s easy to get lost in customer data. We’ll help you make sense of it through psychographics.

A behind the scenes look at how we helped Coop gain valuable customer intelligence.

Identify your Hedonic and Utilitarian shoppers and segment them accordingly.

We all want to understand our customers a little better. This article helps you achieve that.

As with most of our behavior, we can stem the patterns from evolution. Shopping is no exception.