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A peek into the world of psychology through the lenses of retail professionals.
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Patrick Oberstadt | Jul 23, 2020
How to Use Social Proof in Marketing: The Do's and Dont's
Learn how to leverage Social Proof with utmost efficacy in your marketing.
Nikole Wintermeier | Jun 22, 2020
Dark Patterns Examples in eCommerce: What they are & why to avoid them
What are dark patterns? This post reveals all.
Nikole Wintermeier | Jun 08, 2020
11 Customer-Centricity Examples for Online Retailers
What if you could be customer-centric while capturing valuable product insights? Find out how.
Nikole Wintermeier | May 26, 2020
Product Attributes and Benefits: Key to Understanding Your Customers
What are product attributes and benefits? Believe it or not, they are the source of academic research and studies...
Nikole Wintermeier | Apr 22, 2020
How ASICS is creating product-driven customer experiences with Crobox
An extended view of how we helped ASICS gain unique product and customer intelligence.
Nikole Wintermeier | Mar 16, 2020
21 Customer Segmentation Examples for eCommerce Excellence
From basic to advanced segmentation, these examples will show how retailers are doing it today.
Nikole Wintermeier | Feb 24, 2020
Psychographic Segmentation: Advantages, Variables, & Examples
How do you group your customers together by their shared psychological characteristics?
Nikole Wintermeier | Jan 27, 2020
Product Centric vs Customer Centric: A Continuous Retail Evolution
Retail is evolving to focus on a product-driven customer experience. Read it here first.
Rachel Worthington | Jan 13, 2020
10 Creative Examples of Nudging in Email Campaigns
These nudge marketing examples for email will propel your eCommerce strategy to infinity and beyond.
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