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CROBOX BLOG

A peek into the world of psychology through the lens of eCommerce professionals.

Oct 10, 2018 by Patrick Oberstadt

Why social proof works for persuasive marketing: 9 use cases

An in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers looking to strengthen their persuasive marketing. Marketers ...

Sep 24, 2018 by Janelle de Weerd

How to find psychographic data and turn it into customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

Sep 19, 2018 by Crobox Team

5 shopping cart abandonment reasons & conversion optimization solutions

Cart abandonment is a phenomenon that is much rarer in the world of physical retail than it is online. I mean, how often do you see hordes of people in your local supermarket ...

Sep 11, 2018 by Crobox Team

How Crobox is helping Coop to digitalize their business

Several weeks ago, we sat down with Jop van Sommeren, eCommerce Manager at Coop, to discuss what Crobox has done for their website. Next to other impressive accomplishments, ...

Aug 21, 2018 by Jelle Fastenau

4 psychographic marketing research challenges (and solutions!)

Marketing research is a critical part of any marketing or brand strategy. Unfortunately, getting started can be difficult and is often prone to mistakes. And while making mistakes ...

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Customer personas for psychographic segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

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