A peek into the world of psychology through the lens of eCommerce professionals.

Nov 01, 2019 by Jelle Fastenau

The Irrational Consumer: What it means for behavioral economics

If you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late Leonard Nimoy in his role as Spock from the ...

Oct 28, 2019 by Anthony Capetola

How to Increase eCommerce Sales the Amazon Way

As the owner of an eCommerce business, increasing your sales numbers is always near the top of your goals, right?

Oct 09, 2019 by Nikole Wintermeier

The Psychology of Climate Change Inaction

Once upon a time, Earth was an Edenic paradise: green, blue, and a yellow sun that shone equally down on every species. There were sloths the size of buildings and sabertooth ...

Oct 01, 2019 by Nikole Wintermeier

10 Endowment Effect Marketing Examples for Retail

Each and every one of us has had that one special object so infused with nostalgic memory or emotional meaning that we couldn’t dream of giving it up.  No Marie Condo, no move ...

Sep 26, 2019 by Janelle de Weerd

How to use Psychology for Customer Journey Optimization

Let’s face it, one of the biggest obstacles as a digital marketeer is making sure your customers make it through their buyer’s journey seamlessly. It can be difficult to ...

Sep 12, 2019 by Nikole Wintermeier

What is Customer Centric Retailing: All You Need to Know

“I want a product. I want it fast. I want it personalized. I want recommendations and suggestions. I want an experience.” 

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