A peek into the world of psychology through the lenses of retail professionals.

Can luxury brands be sustainable?

Learn how to drive purchase behavior both in-store and offline with the guided selling experience!

Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?

The wellness market is booming and is as holistic as its products are niche.

Our CTO and Founder is just the right amount of nerdy, lovable, and often times hilarious. Here's how his brain works.

How do retailers repurpose, revalue, and resell their products? To get to the heart of the problem, we take a look at textile waste in retail. 

Time to make the notification work once and for all, from psychology to data. 

Plan your 2022 marketing campaigns ahead of time. 

Learn how to optimize how shoppers find your products in a way that will resonate with their intrinsic behavior.