A peek into the world of psychology through the lens of eCommerce professionals.

Aug 21, 2018 by Jelle Fastenau

4 psychographic marketing research challenges (and solutions!)

Marketing research is a critical part of any marketing or brand strategy. Unfortunately, getting started can be difficult and is often prone to mistakes. And while making mistakes ...

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Customer personas for psychographic segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Aug 01, 2018 by Jelle Fastenau

How to use psychographic data in marketing

All of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could practically be our family. Of course, that’s ...

Jul 10, 2018 by Jelle Fastenau

Evolutionary Psychology of eCommerce: On the Origin of Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

Jun 28, 2018 by Janelle de Weerd

Crobox AI: How does it work?

Artificial Intelligence. What once was an idea only shown to the public eye in Sci-Fi thrillers, has now become a household term. Although many outside of the tech industry may ...

Jun 13, 2018 by Jelle Fastenau

The Irrational Consumer and what it means for digital marketing

If you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late Leonard Nimoy in his role as Spock from the ...

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