A peek into the world of psychology through the lenses of retail professionals.

Leveraging customer analytics in your email marketing can increase engagement and improve performance.

Amazon is known for their customer-centricity - whether we agree or not. Now you can too!

Let's discuss why some colors evoke different emotional responses and how to leverage this online.

Nine innovative use cases of AI in retail to show you where the opportunities lie.

It may come as no surprise that men and women tend to shop very differently. But how exactly?

Customer intelligence is key to becoming more relevant as a retailer but how do you get started?

Nudge marketing is a subtle way to help your customers make better decisions without hesitation.

Your most extensive guide of webshops by our team of persuasion experts is finally here. 

We’ve described psychographic data, shown you how to use it, now here are some examples.