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A peek into the world of psychology through the lenses of retail professionals.

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Psychology CX & UX Product Discovery Omnichannel Data & Analytics Guided Selling Retail Unboxed Product Advisor Crobox Insider Playbooks Reports

Janelle de Weerd | Apr 16, 2019

Nudge Marketing Examples: How to drive online purchase behavior

Nudge marketing is a subtle way to help your customers make better decisions without hesitation.

Janelle de Weerd | Jan 29, 2019

13 Psychographic Marketing Examples

We’ve described psychographic data, shown you how to use it, now here are some examples.

Patrick Oberstadt | Nov 21, 2018

4 Types of Scarcity Marketing: Examples & Application

Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too.

Patrick Oberstadt | Aug 07, 2018

Shopping States: Shopping Personas for Sharper Segmentation

Identify your Hedonic and Utilitarian shoppers and segment them accordingly.

Jelle Fastenau | Aug 01, 2018

Psychographic Data: Definition & Marketing Use-Cases

We all want to understand our customers a little better. This article helps you achieve that.

Janelle de Weerd | May 14, 2018

Resistance Psychology in Marketing: Build Trust with Your Customers

Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.

Janelle de Weerd | Mar 15, 2018

Cognitive Fluency Psychology: Building Seamless Customer Experiences

Easy on the eyes, easy to navigate, and easy to find products: these are key to webshop fluency.

Janelle de Weerd | Jan 08, 2018

Choice Overload Examples: Exposing Retail's Biggest Foe

Choice overload is your biggest foe! Don’t fall prey: it’s common yet easy to avoid. Here’s how.

Janelle de Weerd | Nov 29, 2017

Master the Fogg Behavior Model for eCommerce Persuasive Design

How do you master consumer behavior in eCommerce? You learn the FBM down to a T!

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