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Nikole Wintermeier | May 26, 2020
Product Attributes and Benefits: Key to Understanding Your Customers
What are product attributes and benefits? Believe it or not, they are the source of academic research and studies...
Nikole Wintermeier | Apr 22, 2020
How ASICS is creating product-driven customer experiences with Crobox
An extended view of how we helped ASICS gain unique product and customer intelligence.
Nikole Wintermeier | Apr 07, 2020
Persuasive Web Design: Convert Browsers to Buyers
How do you build on a beautiful webshop to turn browsers into buyers? Answer: persuasive design.
Nikole Wintermeier | Mar 16, 2020
21 Customer Segmentation Examples for eCommerce Excellence
From basic to advanced segmentation, these examples will show how retailers are doing it today.
Nikole Wintermeier | Feb 24, 2020
Psychographic Segmentation: Advantages, Variables, & Examples
How do you group your customers together by their shared psychological characteristics?
Janelle de Weerd | Feb 11, 2020
How Chief Behavioral Officers are Changing the Norm of Companies
CBOs will lead B2C industries into the next era with their balanced psychology and data.
Nikole Wintermeier | Jan 27, 2020
Product Centric vs Customer Centric: A Continuous Retail Evolution
Retail is evolving to focus on a product-driven customer experience. Read it here first.
Rachel Worthington | Jan 13, 2020
10 Creative Examples of Nudging in Email Campaigns
These nudge marketing examples for email will propel your eCommerce strategy to infinity and beyond.
Nikole Wintermeier | Jan 02, 2020
31 eCommerce Marketing Strategy Examples
Drawing on years of eCommerce experience, we’ve compiled a list of the best strategies we’ve seen.
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