A peek into the world of psychology through the lenses of retail professionals.

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...

Learn how to cope with Apple's ITP policy and upcoming data privacy demands. 

An extended view of how we helped ASICS gain unique product and customer intelligence. 

How do you build on a beautiful webshop to turn browsers into buyers? Answer: persuasive design. 

The coronavirus has severely impacted retail. Here’s what you can do to stay afloat. 

From basic to advanced segmentation, these examples will show how retailers are doing it today.

How do you group your customers together by their shared psychological characteristics? 

CBOs will lead B2C industries into the next era with their balanced psychology and data.

Retail is evolving to focus on a product-driven customer experience. Read it here first.