A peek into the world of psychology through the lens of eCommerce professionals.

Oct 22, 2019 by Nikole Wintermeier

11 eCommerce Holiday Marketing Steps for Success this Season

You’ve just stepped in from the cold, chilled air of pre-Christmas in the city to the cozy comfort of your office. You shake off the drops of frozen dew from your shoulders as the ...

Oct 09, 2019 by Nikole Wintermeier

Changing Your Mind: Psychology and Climate Change Strikes

Once upon a time, Earth was an Edenic paradise: green, blue, and a yellow sun that shone equally down on every species. There were sloths the size of buildings and sabertooth ...

Oct 01, 2019 by Nikole Wintermeier

10 Endowment Effect Marketing Examples for Retail

Each and every one of us has had that one special object so infused with nostalgic memory or emotional meaning that we couldn’t dream of giving it up.  No Marie Condo, no move ...

Sep 26, 2019 by Janelle de Weerd

The Psychology of Customer Journey Optimization

Let’s face it, one of the biggest obstacles as a digital marketeer is making sure your customers make it through their buyer’s journey seamlessly. It can be difficult to ...

Sep 12, 2019 by Nikole Wintermeier

5 I’s of Customer-Centric Retailing Success

“I want a product. I want it fast. I want it personalized. I want recommendations and suggestions. I want an experience.” 

Sep 02, 2019 by Nikole Wintermeier

Black Friday eCommerce Strategy Guide: Front to Back-End

When you think of Black Friday and Cyber Monday, what comes to mind? Is it the hordes of deal-hungry shoppers flooding the gates of your brick-and-mortar store? Is it the sudden ...

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