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CROBOX BLOG

A peek into the world of psychology through the lens of eCommerce professionals.

Sep 24, 2018 by Janelle de Weerd

How to turn visitor data into high-quality customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

Sep 19, 2018 by Crobox Team

5 ways to address cart abandonment to improve your conversion rate

Cart abandonment is a phenomenon that is much rarer in the world of physical retail than it is online. I mean, how often do you see hordes of people in your local supermarket ...

Sep 11, 2018 by Crobox Team

How Crobox is helping Coop to digitalize their business

Several weeks ago, we sat down with Jop van Sommeren, eCommerce Manager at Coop, to discuss what Crobox has done for their website. Next to other impressive accomplishments, ...

Aug 21, 2018 by Jelle Fastenau

Common pitfalls of psychographic marketing research and how to avoid them

If you’re keeping up with recent developments in the eCommerce industry, you’ve probably heard a quite a bit about psychographics. At Crobox, often refer to psychographic data as ...

Aug 07, 2018 by Patrick Oberstadt

Boost Your Customer Intelligence With Dynamic Personas

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Aug 01, 2018 by Jelle Fastenau

How psychographic profiles can complete your customer personas

All of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could practically be our family. Of course, that’s ...

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