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A peek into the world of psychology through the lens of eCommerce professionals.

Dec 06, 2018 by Janelle de Weerd

16 marketing trigger examples for eCommerce persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing ...

Nov 21, 2018 by Patrick Oberstadt

The 4 Types of Marketing Scarcity: How and when to use

An in-depth research review of marketing scarcity with tips and takeaways for (eCommerce) marketing managers.

Nov 08, 2018 by Janelle de Weerd

Why is customer intelligence so important for eCommerce?

You've probably heard the word on the street about the newest form of transforming customer data: Customer Intelligence.  And being the skeptical person that you are, you might be ...

Oct 22, 2018 by Janelle de Weerd

Introducing the Crobox Code of Conduct

When you work at the intersection of consumer behavior and data, having strong ethics is critical. Crobox puts end-customer protection at the center of our ethical policies, ...

Oct 10, 2018 by Patrick Oberstadt

9 situations when social proof is most and least effective

An in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers based on psychological research Marketers love the idea of ...

Sep 24, 2018 by Janelle de Weerd

How to find psychographics and turn it into customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

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