CROBOX BLOG

Why do people buy?  Why would a customer choose this product over the other?  How do I get closer to my customers?  These are questions that every business is facing. Consumer ...

The product-centric vs. customer-centric approach in retail has been constantly evolving. To exemplify this, I'm going to tell you a story. This is a story about a fridge.  Before ...

We go through life making decisions constantly. Should you take the elevator or the stairs? What should you eat for dinner? Which color socks should you wear today? 

Imagine you show up to a party where you don’t know the host nor 80% of the party attendees.  You brought wine - they prefer whiskey.  You wore a suit - the dress code is ...

Market research is the crux of any brand marketing strategy. But getting started can be difficult and is often prone to mistakes, especially with the vast and different ...

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between marketing and psychology was little if not void. ...