A peek into the world of psychology through the lenses of retail professionals.

How do you optimize your marketing and communication in the wake of a pandemic? 

What are dark patterns? This post reveals all. 

What if you could be customer-centric while capturing valuable product insights? Find out how.

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...

Learn how to cope with Apple's ITP policy and upcoming data privacy demands. 

An extended view of how we helped ASICS gain unique product and customer intelligence. 

How do you build on a beautiful webshop to turn browsers into buyers? Answer: persuasive design. 

The coronavirus has severely impacted retail. Here’s what you can do to stay afloat. 

From basic to advanced segmentation, these examples will show how retailers are doing it today.