A peek into the world of psychology through the lenses of retail professionals.

Your PDP design guide from the brains of retail psychologists. 

The eCommerce merchandisers guide to building the best product taxonomies using product data. 

What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.

Optimize every touchpoint your customers have with your webshop - using psychological nudges.

How do you segment your customers by their online behavior? 

What if you could be customer-centric while capturing valuable product insights? Find out how.

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...

The coronavirus has severely impacted retail. Here’s what you can do to stay afloat. 

From basic to advanced segmentation, these examples will show how retailers are doing it today.