A peek into the world of psychology through the lenses of retail professionals.

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...

The coronavirus has severely impacted retail. Here’s what you can do to stay afloat. 

From basic to advanced segmentation, these examples will show how retailers are doing it today.

How do you group your customers together by their shared psychological characteristics? 

Retail is evolving to focus on a product-driven customer experience. Read it here first. 

Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!

Every retailer wants sure-fire ways to increase eCommerce sales. Our guest author gives you seven. 

Optimize every touchpoint your customers have with your webshop - using psychological nudges.

Customer centric retailing is the only way forward. Read this for five actionable ways to get there.