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A peek into the world of psychology through the lenses of retail professionals.
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CX & UX (2)
CX & UX
Data & Analytics
Nikole Wintermeier | Oct 13, 2020
eCommerce Product Taxonomy Best Practices for Merchandising Excellence
The eCommerce merchandisers guide to building the best product taxonomies using product data.
Nikole Wintermeier | Sep 09, 2020
26 Product Detail Page UX Examples Driven by Psychology
What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.
Nikole Wintermeier | Jul 15, 2020
Behavioral Segmentation Examples: Advanced Segmentation for Retailers
How do you segment your customers by their online behavior?
Nikole Wintermeier | Jun 08, 2020
11 Customer-Centricity Examples for Online Retailers
What if you could be customer-centric while capturing valuable product insights? Find out how.
Nikole Wintermeier | May 26, 2020
Product Attributes and Benefits: Key to Understanding Your Customers
What are product attributes and benefits? Believe it or not, they are the source of academic research and studies...
Nikole Wintermeier | Mar 16, 2020
21 Customer Segmentation Examples for eCommerce Excellence
From basic to advanced segmentation, these examples will show how retailers are doing it today.
Nikole Wintermeier | Feb 24, 2020
Psychographic Segmentation: Advantages, Variables, & Examples
How do you group your customers together by their shared psychological characteristics?
Nikole Wintermeier | Jan 27, 2020
Product Centric vs Customer Centric: A Continuous Retail Evolution
Retail is evolving to focus on a product-driven customer experience. Read it here first.
Jelle Fastenau | Dec 09, 2019
Psychographic Research: The Ultimate Guide for eCommerce Pros
Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!
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