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CX & UX (3)
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Nikole Wintermeier | May 27, 2019
What is Customer Intelligence: Your Ultimate Guide to Success
Customer intelligence is key to becoming more relevant as a retailer but what is it and how do you get started?
Patrick Oberstadt | Aug 07, 2018
Shopping States: Shopping Personas for Sharper Segmentation
Identify your Hedonic and Utilitarian shoppers and segment them accordingly.
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