CROBOX BLOG

A peek into the world of psychology through the lens of eCommerce professionals.

Nov 20, 2019 by Nikole Wintermeier

46 Psychological Marketing Examples for Smarter Marketing

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between marketing and psychology was little if not void. ...

Nov 01, 2019 by Jelle Fastenau

The Irrational Consumer: What it means for behavioral economics

If you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late Leonard Nimoy in his role as Spock from the ...

Oct 01, 2019 by Nikole Wintermeier

10 Endowment Effect Marketing Examples for Retail

Each and every one of us has had that one special object so infused with nostalgic memory or emotional meaning that we couldn’t dream of giving it up.  No Marie Condo, no move ...

Aug 20, 2019 by Crobox Team

7 Psychological Pricing Techniques for CRO

What is the main point of friction between your customers and your product?  You could provide a personalized and seamless experiences on your webshop, but the thing that will ...

Jul 03, 2019 by Crobox Team

Color Psychology: How Color Increases Conversion

Color. It surrounds us. It’s present in almost every second of our waking lives. You see it now as you read this black and white page, although unaware. 

Apr 16, 2019 by Janelle de Weerd

Nudge Marketing Examples: How to drive online purchase behavior

You’ve worked hard to improve your click-through rates - running hundreds of A/B tests trying to find the perfect CTA color, product image, price framing. Yet, somehow, your ...

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