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A peek into the world of psychology through the lens of eCommerce professionals.

Oct 10, 2018 by Patrick Oberstadt

When Social Proof Doesn't Work: Persuasion Techniques Expert Guide

An in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers based on psychological research Marketers love the idea of ...

Jun 13, 2018 by Jelle Fastenau

The Irrational Consumer: A quick history

If you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late Leonard Nimoy in his role as Spock from the ...

Dec 13, 2017 by Janelle de Weerd

The Psychology of Christmas

What is it about this time of the year that brings out the best out of those around you? We live in a time of change. Even so, there is one thing has remained virtually the same: ...

Nov 13, 2017 by Patrick Oberstadt

6 cognitive biases you'll experience trading cryptocurrency

Being aware of the mass emotion pitfalls that drive this market will save (and earn) you money.

Oct 04, 2017 by Janelle de Weerd

How a Chief Behavioral Officer will change the norm of companies

Behavioral psychology derives from the assumption that everything humans learn is through interaction with their environments. This form of psychology has always had an ...

Nov 25, 2015 by Crobox Team

The psychology of how color increases conversion

Color. It forever surrounds us and is present in almost every second of our waking lives, however, very few people realize what a profound influence color has on our on our minds ...

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