Unraveling the psychology behind luxury consumption.
Nikole Wintermeier | Jan 06, 2021
Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? Why?
Janelle de Weerd | Dec 03, 2020
Learn how ASICS achieves customer-centricity by looking at decision-making, the brain, and psychology.
Nikole Wintermeier | Dec 01, 2020
Your PDP design guide from the brains of retail psychologists.
Nikole Wintermeier | Nov 10, 2020
What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.
Nikole Wintermeier | Sep 09, 2020
Optimize every touchpoint your customers have with your webshop - using psychological nudges.
Janelle de Weerd | Aug 06, 2020
Learn how to leverage Social Proof with utmost efficacy in your marketing.
Patrick Oberstadt | Jul 23, 2020
What are dark patterns? This post reveals all.
Nikole Wintermeier | Jun 22, 2020
What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...
Nikole Wintermeier | May 26, 2020