A peek into the world of psychology through the lenses of retail professionals.

Unraveling the psychology behind luxury consumption. 

Ho-ho-ho and a happy, jolly Christmas to you! Feel warm and fuzzy inside already? Why?

Learn how ASICS achieves customer-centricity by looking at decision-making, the brain, and psychology.

Your PDP design guide from the brains of retail psychologists. 

What makes a product detail page great? Check out these twenty-six examples with tips on how to apply their tricks yourself.

Optimize every touchpoint your customers have with your webshop - using psychological nudges.

Learn how to leverage Social Proof with utmost efficacy in your marketing. 

What are dark patterns? This post reveals all. 

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...