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Patrick Oberstadt | Aug 07, 2018
Shopping States: Shopping Personas for Sharper Segmentation
Identify your Hedonic and Utilitarian shoppers and segment them accordingly.
Jelle Fastenau | Aug 01, 2018
Psychographic Data: Definition & Marketing Use-Cases
We all want to understand our customers a little better. This article helps you achieve that.
Janelle de Weerd | May 14, 2018
Resistance Psychology in Marketing: Build Trust with Your Customers
Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.
Janelle de Weerd | Mar 15, 2018
Cognitive Fluency Psychology: Building Seamless Customer Experiences
Easy on the eyes, easy to navigate, and easy to find products: these are key to webshop fluency.
Janelle de Weerd | Jan 08, 2018
Choice Overload Examples: Exposing Retail's Biggest Foe
Choice overload is your biggest foe! Don’t fall prey: it’s common yet easy to avoid. Here’s how.
Janelle de Weerd | Nov 29, 2017
Master the Fogg Behavior Model for eCommerce Persuasive Design
How do you master consumer behavior in eCommerce? You learn the FBM down to a T!
Janelle de Weerd | Oct 16, 2017
Behavioral Economics Marketing: Nudges, Mental Accounting & More
Behavioral science and psychology: what are the pillars of these new waves in consumer behavior?
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