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A peek into the world of psychology through the lenses of retail professionals.

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Psychology (4)

View all Psychology CX & UX Omnichannel Product Discovery Crobox Insider Data & Analytics Retail Unboxed Playbooks Reports

Jelle Fastenau | Jul 10, 2018

eCommerce Psychology: A framework to understanding online shopping

As with most of our behavior, we can stem the patterns from evolution. Shopping is no exception.

Janelle de Weerd | May 14, 2018

Resistance Psychology in Marketing: Build Trust with Your Customers

Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.

Janelle de Weerd | Mar 15, 2018

Cognitive Fluency Psychology: Building Seamless Customer Experiences

Easy on the eyes, easy to navigate, and easy to find products: these are key to webshop fluency.

Janelle de Weerd | Jan 08, 2018

Choice Overload Examples: Exposing Retail's Biggest Foe

Choice overload is your biggest foe! Don’t fall prey: it’s common yet easy to avoid. Here’s how.

Janelle de Weerd | Nov 29, 2017

Master the Fogg Behavior Model for eCommerce Persuasive Design

How do you master consumer behavior in eCommerce? You learn the FBM down to a T!

Patrick Oberstadt | Nov 13, 2017

6 cognitive biases you'll experience trading cryptocurrency

Being aware of the mass emotion pitfalls that drive this market will save (and earn) you money.

Janelle de Weerd | Oct 30, 2017

Subconscious Marketing: Optimize Conversions With Psychology

eCommerce is about understanding your consumers using subconscious triggers for better marketing.

Janelle de Weerd | Oct 16, 2017

Behavioral Economics Marketing: Nudges, Mental Accounting & More

Behavioral science and psychology: what are the pillars of these new waves in consumer behavior?

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