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Product Discovery
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Hristijan Subashevski | Dec 02, 2024
5 Tactics to Improve Product Discovery
Shoppers expect smooth guidance to the products they want. But all too often, they encounter overwhelming catalogs, confusing filters, and irrelevant recommendations.
Daryll Williams | Feb 28, 2024
How a Product Finder Tool Transforms the Online Shopping Experience
UX, privacy, and operational efficiencies have officially taken center stage, but the key to mastering your online shopping strategy undoubtedly lies in the prowess of personalization.
Daryll Williams | Jan 17, 2024
Demystifying The Product Taxonomy Framework (With an Example!)
A taxonomy is a behind-the-scenes structure that complements the visible navigation of your site. The framework that gets you there, however, is a bit more complicated. Let’s dive in.
Nikole Wintermeier | Jan 10, 2023
Winning eCommerce Merchandising Trends & Strategies
eCommerce merchandising s all about guiding your customer's attention to the products that are right for them.
Nikole Wintermeier | Dec 07, 2022
Outdoor Apparel Industry: Market, Key Trends, and Shopper Behavior
Looking at the outdoor apparel industry through market analysis, trends, and top purchasing decisions.
Nikole Wintermeier | Dec 03, 2022
The Product Finder Playbook For Activewear Products
In this Playbook, we see how to build and design the best Product Finders for the activewear industry.
Nikole Wintermeier | Nov 14, 2022
Home Furnishings Buying Behavior: Psychological Reasons & Principles
Home is where the heart is. Why? From home furnishings to decor, to DIY, home products have psychological importance. Here's the buying behavior behind the home industry.
Nikole Wintermeier | Oct 04, 2022
Athletic Footwear Market: Running Shoes Market and Sneakers
Looking at the athletic footwear market through the lens of market data and behavioral psychology.
Nikole Wintermeier | Jun 08, 2022
Top Sports Fashion Trends and The Psychology Behind Them
The activewear industry is making niche, sports products into fashion statements.
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