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Data & Analytics (2)
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Janelle de Weerd | Sep 24, 2018
How to find psychographic data and turn it into customer intelligence
It’s easy to get lost in customer data. We’ll help you make sense of it through psychographics.
Patrick Oberstadt | Aug 07, 2018
Shopping States: Shopping Personas for Sharper Segmentation
Identify your Hedonic and Utilitarian shoppers and segment them accordingly.
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