A peek into the world of psychology through the lens of eCommerce professionals.

Feb 11, 2020 by Janelle de Weerd

How a Chief Behavioral Officer is Changing the Norm of Companies

Why do people buy?  Why would a customer choose this product over the other?  How do I get closer to my customers?  These are questions that every business is facing. Consumer ...

Jan 27, 2020 by Nikole Wintermeier

Product-Centric vs. Customer-Centric: A Continuous Retail Evolution

The product-centric vs. customer-centric approach in retail has been constantly evolving. To exemplify this, I'm going to tell you a story. This is a story about a fridge.  Before ...

Jan 13, 2020 by Rachel Worthington

7 Creative Examples of Nudging in Email Campaigns

We go through life making decisions constantly. Should you take the elevator or the stairs? What should you eat for dinner? Which color socks should you wear today? 

Jan 02, 2020 by Nikole Wintermeier

31 Essential eCommerce Marketing Strategy Examples

Imagine you show up to a party where you don’t know the host nor 80% of the party attendees.  You brought wine - they prefer whiskey.  You wore a suit - the dress code is ...

Dec 09, 2019 by Jelle Fastenau

Psychographic Research: The Ultimate Guide for eCommerce Pros

Market research is the crux of any brand marketing strategy. But getting started can be difficult and is often prone to mistakes, especially with the vast and different ...

Nov 20, 2019 by Nikole Wintermeier

46 Psychological Marketing Examples for Smarter Marketing

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between marketing and psychology was little if not void. ...

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