A peek into the world of psychology through the lens of eCommerce professionals.

Oct 28, 2019 by Anthony Capetola

How to Increase eCommerce Sales with Page From Amazon's Playbook

As the owner of an eCommerce business, increasing your sales numbers is always near the top of your goals, right?

Oct 22, 2019 by Nikole Wintermeier

eCommerce Holiday Marketing Guide: 11 Steps to Success

You’ve just stepped in from the cold, chilled air of pre-Christmas in the city to the cozy comfort of your office. You shake off the drops of frozen dew from your shoulders as the ...

Oct 01, 2019 by Nikole Wintermeier

10 Endowment Effect Marketing Examples for Retail

Each and every one of us has had that one special object so infused with nostalgic memory or emotional meaning that we couldn’t dream of giving it up.  No Marie Condo, no move ...

Sep 26, 2019 by Janelle de Weerd

The Psychology of Customer Journey Optimization

Let’s face it, one of the biggest obstacles as a digital marketeer is making sure your customers make it through their buyer’s journey seamlessly. It can be difficult to ...

Sep 12, 2019 by Nikole Wintermeier

5 Principles of Customer Centric Retailing

“I want a product. I want it fast. I want it personalized. I want recommendations and suggestions. I want an experience.” 

Sep 02, 2019 by Nikole Wintermeier

Black Friday eCommerce Strategy Guide: Front to Back-End

When you think of Black Friday and Cyber Monday, what comes to mind? Is it the hordes of deal-hungry shoppers flooding the gates of your brick-and-mortar store? Is it the sudden ...

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