A peek into the world of psychology through the lens of eCommerce professionals.

Dec 09, 2019 by Jelle Fastenau

Psychographic Research: The Ultimate Guide for eCommerce Pros

Market research is the crux of any brand marketing strategy. But getting started can be difficult and is often prone to mistakes, especially with the vast and different ...

Nov 20, 2019 by Nikole Wintermeier

46 Psychological Marketing Examples for Smarter Marketing

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between marketing and psychology was little if not void. ...

Oct 28, 2019 by Anthony Capetola

How to Increase eCommerce Sales with Page From Amazon's Playbook

As the owner of an eCommerce business, increasing your sales numbers is always near the top of your goals, right?

Oct 22, 2019 by Nikole Wintermeier

eCommerce Holiday Marketing Guide: 11 Steps to Success

You’ve just stepped in from the cold, chilled air of pre-Christmas in the city to the cozy comfort of your office. You shake off the drops of frozen dew from your shoulders as the ...

Oct 01, 2019 by Nikole Wintermeier

10 Endowment Effect Marketing Examples for Retail

Each and every one of us has had that one special object so infused with nostalgic memory or emotional meaning that we couldn’t dream of giving it up.  No Marie Condo, no move ...

Sep 26, 2019 by Janelle de Weerd

The Psychology of Customer Journey Optimization

Let’s face it, one of the biggest obstacles as a digital marketeer is making sure your customers make it through their buyer’s journey seamlessly. It can be difficult to ...

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