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A peek into the world of psychology through the lenses of retail professionals.
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Nikole Wintermeier | Oct 01, 2019
10 Endowment Effect Marketing Examples for Retail
We tend to infuse products with meaning as soon as we touch them. How can we recreate this in retail marketing?
Nikole Wintermeier | Sep 02, 2019
Black Friday eCommerce & Marketing Strategy: Back-to-Frontend
Black Friday - ahh! Before you panic, read this article. Your ultimate guide begins in 3,2,1...
Nikole Wintermeier | Aug 07, 2019
7 Powerful Back to School Marketing Tips To Win Back Shoppers
Get in shape this back to school season with these steps to nail your campaigns.
Janelle de Weerd | Apr 16, 2019
Nudge Marketing Examples: How to drive online purchase behavior
Nudge marketing is a subtle way to help your customers make better decisions without hesitation.
Janelle de Weerd | Jan 29, 2019
13 Psychographic Marketing Examples
We’ve described psychographic data, shown you how to use it, now here are some examples.
Janelle de Weerd | Dec 06, 2018
16 marketing trigger examples for persuasive design
How to create effective marketing triggers in your online shop.
Patrick Oberstadt | Nov 21, 2018
4 Types of Scarcity Marketing: Examples & Application
Every good retailer will use Scarcity messaging at one point. Here’s how you can use it too.
Jelle Fastenau | Aug 01, 2018
Psychographic Data: Definition & Marketing Use-Cases
We all want to understand our customers a little better. This article helps you achieve that.
Janelle de Weerd | May 14, 2018
Resistance Psychology in Marketing: Build Trust with Your Customers
Avoid situations where your customers resist your marketing messages with this actionable guide to psychological resistance.
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