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A peek into the world of psychology through the lenses of retail professionals.

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Psychology CX & UX Product Discovery Omnichannel Data & Analytics Guided Selling Product Advisor Retail Unboxed Crobox Insider Personalization Playbooks Reports

Nikole Wintermeier | Mar 30, 2022

Examples of Mental Accounting: For Marketers, Merchandisers, & Co

Sometimes, we treat money with emotional consequences. Why? What is this cognitive bias and how can marketers and merchandisers facilitate decision-making instead?

Nikole Wintermeier | Feb 28, 2022

What is a Smart Notification: Your Go-To Guide

Time to make the notification work once and for all, from psychology to data.

Nikole Wintermeier | Feb 02, 2022

Enhance Product Findability In eCommerce: The Psychology Way

Learn how to optimize how shoppers find your products in a way that will resonate with their intrinsic behavior.

Nikole Wintermeier | Jan 28, 2022

Million-Dollar Qs: Why Is Sneaker Culture A Billion-Dollar Industry?

Sneaker-hype, sneakerheads, sneaker culture...why is it so big? Why is it such a luxury? And why is it growing like crazy?

Nikole Wintermeier | Dec 10, 2021

Combo Pricing Examples: Product Bundling 101

Product bundling has always been a thing from McDo's combo meals to gift packages...but how do you get it right from psychology to pricing?

Nikole Wintermeier | Nov 16, 2021

eCommerce Product Finders: Definitions, Trends & Benefits

Whether you call them eCommerce product finders, product advisors, or recommendation quizzes, it’s virtually all the same. Learn how to design and build one.

Nikole Wintermeier | Sep 06, 2021

11 eCommerce Product Analytics: Turning Data Into Actionable Insights

Like many retailers struggling for relevance in a market governed by pure players - the data question is a Big One.

Nikole Wintermeier | Jul 14, 2021

7 Guided Selling Examples: eCommerce Product Discovery in Action

In the digital and dynamic world of eCommerce, it’s impossible to guess why your customers shop with you.

Nikole Wintermeier | Jun 29, 2021

Product Discovery Processes & Techniques: Your Ultimate Guide

How your shoppers discover your products online is about search, behavioral data, and how you leverage product intelligence.

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