The Product Discovery Path: Learn to leverage decision science for personalization
Understanding and guiding purchasing decisions to refine the customer experience
Our ebook shows how you to apply Decision Science theory to optimize the product discovery experience. When you look at your shoppers' jobs-to-be-done (JTBD) across their journeys, you can build a moments-based personalization strategy that will delight customers, both before and after the buy.
Take your product discovery to the next level
Get ahead of the curve and learn what your customers love about your products, brand, and webshop experiences on a deeper level.
Download the ebook to:
- Get familiar with Decision Science
- The theory behind purchasing decisions
- How decision science impacts the path to product discovery
- A unique framework for driving behavior
- Apply Jobs-to-be-Done
- Learn what types of personalization to leverage at different points of the customer's JTBD
- Use the JTBD framework to personalize the product discovery experience at crucial touchpoints
- Master your eCommerce reporting and analytics