Decision Science & JBTD for Personalization

Learn how to leverage Decision Science across a unique JBTD framework to enhance your personalization maturity.

Nikole Wintermeier | Mar 16, 2021

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Personalization is all the rage these days. It’s become such a buzzword that many brands struggle to deliver on their personalization promises. But your conversion uplifts and KPIs tell only half the story. 

The other half is how the individual behind the screen actually experiences your brand, products, and how they travel through your webshop. 

So how do you cut through the noise? How do you create meaningful and relevant customer experiences both before and after the buy?

To leverage personalization in line with human behavior, you need to look at your customers’ purchasing decisions. Moreover, you should be looking at these decisions through their jobs-to-be-done (JTBD). 

You shoppers aren’t simply a sale. They are real people with desires, needs, and goals. Understanding how they make decisions at these unique moments in their journey will allow you to take your personalization to the next level. 

 

Purchasing decisions across the customer lifecycle

 

The great thing about eCommerce is that you can see where and how purchasing decisions are being made.

Leveraging a JTBD framework will take this behavioral analysis one step further, looking at moments and personalizing based on touchpoints. 

We want to help you create both a culture of experimentation and a customer-centric personalization strategy. With this in mind we created an ebook for you!

Download our ebook to learn:

  • What is Decision Science + how to make the case for it to upper-management
  • How to leverage a JTBD framework by understanding purchasing decisions 
  • Types of personalization you can use at these different JTBD moments
  • Basic reporting and analytics for your personalization strategy 

If you can influence decisions at different points in the customer journey, you can begin to tailor your communication on an individual level. Then, you can optimize your communication in real-time based on real human behavior.

The future of personalization is only as strong as, 

A. How well you know your customer's behavior. 
B. The data you collect and turn into actionable insight. 

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