Toolkit: Enriched Product Data

Every year, poor-quality product data costs retailers millions. This revenue loss stems from products that can’t be found, and subsequently, not sold. Today, the quality of your data can make or break the eCommerce experience.

We aim to enrich your product data with the benefits and attributes your customers understand by building tailored product taxonomies. But before we can get to tailoring, a lot of legwork needs to be done. This toolkit looks to equip you with the data awareness needed to create the most compelling Guided Selling experience possible, including:

• A product data feed checklist
• A product data feed template
• A product taxonomy template