The State of Luxury
Luxury consumer trends, segments, and the Psychology behind their decisions
Our report draws from industry reports, news, trends, and academic research on the psychology of luxury. We look at the luxury consumer by analyzing trends, segments, and the psychology behind their purchase decisions.
Understand luxury customers on a deeper level
Based on behavioral theory research and insights from our in-house consumer psychologists, this report helps you identify the psychological processes behind luxury consumption. Download it now to understand how the modern luxury customer is disrupting the luxury market.
Download the report to:
- Learn about the state of the luxury market today
- Emerging trends
- Customer segments
- Understand the psychological processes behind buying luxury goods
- The Need for Uniqueness
- Costly Signaling and Status
- Building the Self