A peek into the world of psychology through the lens of eCommerce professionals.

Sep 26, 2019 by Janelle de Weerd

How to use Psychology for Customer Journey Optimization

Let’s face it, one of the biggest obstacles as a digital marketeer is making sure your customers make it through their buyer’s journey seamlessly. It can be difficult to ...

Dec 06, 2018 by Janelle de Weerd

16 marketing trigger examples for persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing ...

Sep 24, 2018 by Janelle de Weerd

How to find psychographic data and turn it into customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

Mar 15, 2018 by Janelle de Weerd

Cognitive Fluency Psychology: Building Seamless Customer Experiences

Technology moves fast. And design doesn’t do a half bad job at matching the pace. When you consider where we came from in the early days of the web, the current online landscape ...

Jan 08, 2018 by Janelle de Weerd

Choice Overload Examples: Exposing Retail's Biggest Foe

There’s just something about making decisions that gets me all worked up. Especially those daily, mundane choices like choosing food at a restaurant, clothing in a webshop, or ...

Nov 29, 2017 by Janelle de Weerd

Master the Fogg Behavioral Model for eCommerce Persuasive Design

Behavior is complex. It is multi-faceted and challenging to predict with certainty. However, with the capabilities that technology and data give us today, we are given ...

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