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CROBOX BLOG

A peek into the world of psychology through the lens of eCommerce professionals.

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Dynamic personas for your customer intelligence

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Aug 01, 2018 by Jelle Fastenau

What is psychographic data and how can it be used?

All of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could practically be our family. Of course, that’s ...

Jul 10, 2018 by Jelle Fastenau

Evolutionary Psychology of eCommerce: On the Origin of Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

May 30, 2018 by Jelle Fastenau

How to conduct online marketing research with psychographic data

For psychologists, it’s common knowledge that a large chunk of our behavior can be attributed to the subconscious mind. In fact, it’s estimated that 95% of our brain activity is ...

Apr 24, 2018 by Jelle Fastenau

Chatbot Strategy: What to avoid and how to do it right

Unless you lived underneath a rock for the last couple of years, you’ve probably heard about chatbots. A lot. In fact, there’s so much information circulating the web right now, ...

Mar 06, 2018 by Jelle Fastenau

Under the Influence: The Psychology of Social Media Influencers

In the darkly comical Ingrid Goes West, a small-budget indie-flick that flew under the radar of many moviegoers last year, a young woman by the name of Ingrid becomes morbidly ...

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