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Crobox Blog

A peek into the world of psychology through the lens of eCommerce professionals.

Aug 21, 2018 by Jelle Fastenau

Common pitfalls of psychographic marketing research and how to avoid them

If you’re keeping up with recent developments in the eCommerce industry, you’ve probably heard a quite a bit about psychographics. At Crobox, often refer to psychographic data as ...

Aug 07, 2018 by Patrick Oberstadt

Boost Your Customer Intelligence With Shopping State Personas

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Aug 01, 2018 by Jelle Fastenau

How psychographic profiles can complete your customer personas

All of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could practically be our family. Of course, that’s ...

Jul 10, 2018 by Jelle Fastenau

Evolutionary Psychology of eCommerce: On the Origin of Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

May 30, 2018 by Jelle Fastenau

Online Marketing Psychology: How to truly understand your customer

For psychologists, it’s common knowledge that a large chunk of our behavior can be attributed to the subconscious mind. In fact, it’s estimated that 95% of our brain activity is ...

Apr 24, 2018 by Jelle Fastenau

Chatbot Strategy: Reduce the psychological strain of online shopping

Unless you lived underneath a rock for the last couple of years, you’ve probably heard about chatbots. A lot. In fact, there’s so much information circulating the web right now, ...

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