A peek into the world of psychology through the lens of eCommerce professionals.

Jan 29, 2019 by Janelle de Weerd

Build relevance for eCommerce brands with Psychographic Marketing

Over the last decade, we’ve been witness to an ever-increasing phenomenon, demanders of attention are increasing as our attention span quickly shrinks. Every day hundreds to ...

Jan 14, 2019 by Kas Szatylowicz

5 Ways AI Will Influence Consumer Behavior

Artificial Intelligence (AI) has been steadily influencing numerous industries throughout 2017 and 2018, improving the way businesses carry out certain processes. However, ...

Dec 06, 2018 by Janelle de Weerd

16 marketing trigger examples for eCommerce persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing ...

Nov 21, 2018 by Patrick Oberstadt

The 4 Types of Marketing Scarcity: Persuasive marketing guide

An in-depth research review of marketing scarcity with tips and takeaways for (eCommerce) marketing managers looking to have more persuasive marketing.

Nov 08, 2018 by Janelle de Weerd

What is customer intelligence? Platforms, research, & data explained

You've probably heard the word on the street about the newest form of transforming customer data: Customer Intelligence.  And being the skeptical person that you are, you might be ...

Sep 24, 2018 by Janelle de Weerd

How to find psychographic data and turn it into customer intelligence

Over the last ten years, a significant change has been in motion when it comes to brand promotion. We have transitioned from the age of differentiation to cultural resonation. Ten ...

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