A peek into the world of psychology through the lenses of retail professionals.

Amazon is known for their customer-centricity - whether we agree or not. Now you can too!

It may come as no surprise that men and women tend to shop very differently. But how exactly?

Customer intelligence is key to becoming more relevant as a retailer but how do you get started?

Word on the street is that customer intelligence is the next step for maturing your marketing. 

It’s easy to get lost in customer data. We’ll help you make sense of it through psychographics.

Identify your Hedonic and Utilitarian shoppers and segment them accordingly.