A peek into the world of psychology through the lenses of retail professionals.

What if you could be customer-centric while capturing valuable product insights? Find out how.

What are product attributes and benefits? Believe it or not, but they are the source of academic research and marketing studies...

The coronavirus has severely impacted retail. Here’s what you can do to stay afloat. 

From basic to advanced segmentation, these examples will show how retailers are doing it today.

How do you group your customers together by their shared psychological characteristics? 

Retail is evolving to focus on a product-driven customer experience. Read it here first. 

Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!

Customer-centric retailing is the only way forward. Read this for five actionable ways to get there.

Black Friday - ahh! Before you panic, read this article. Your ultimate guide begins in 3,2,1...