From basic to advanced segmentation, these examples will show how retailers are doing it today.
Nikole Wintermeier | Mar 16, 2020
How do you group your customers together by their shared psychological characteristics?
Nikole Wintermeier | Feb 24, 2020
Retail is evolving to focus on a product-driven customer experience. Read it here first.
Nikole Wintermeier | Jan 27, 2020
Search no more, you’ve found the ultimate psychographic research guide with tools, tips, and tricks!
Jelle Fastenau | Dec 09, 2019
Customer-centric retailing is the only way forward. Read this for five actionable ways to get there.
Nikole Wintermeier | Sep 12, 2019
Black Friday - ahh! Before you panic, read this article. Your ultimate guide begins in 3,2,1...
Nikole Wintermeier | Sep 02, 2019
Amazon is known for their customer-centricity - whether we agree or not. Now you can too!
Nikole Wintermeier | Jul 08, 2019
It may come as no surprise that men and women tend to shop very differently. But how exactly?
Crobox Team | Jun 11, 2019
Customer intelligence is key to becoming more relevant as a retailer but what is it and how do you get started?
Nikole Wintermeier | May 27, 2019