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A peek into the world of psychology through the lenses of retail professionals.

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Consumer Psychology

6 cognitive biases you'll experience trading cryptocurrency

Being aware of the mass emotion pitfalls that drive this market will save (and earn) you money.

Patrick Oberstadt | Nov 13, 2017

4 Persuasive Tactics for Black Friday Marketing

Your persuasion team strikes back! This time we help you conquer Black Friday with these four tactics.  

Janelle de Weerd | Nov 08, 2017

How to optimize conversions with subconscious marketing

eCommerce is about understanding your consumers using subconscious triggers for better marketing.

Janelle de Weerd | Oct 30, 2017

Behavioral Economics Marketing: Nudges, Mental Accounting & More

Behavioral science and psychology: what are the pillars of these new waves in consumer behavior?

Janelle de Weerd | Oct 16, 2017

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