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A peek into the world of psychology through the lenses of retail professionals.

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Consumer Psychology

Behavioral Economics Marketing: Nudges, Mental Accounting & More

Behavioral science and psychology: what are the pillars of these new waves in consumer behavior?

Janelle de Weerd | Oct 16, 2017

Using the ELM Persuasion Model for webshop design

Choice architecture is about design. For webshop design, this is crucial for success.    

Janelle de Weerd | Oct 11, 2017

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