A peek into the world of psychology through the lens of eCommerce professionals.

Mar 06, 2018 by Jelle Fastenau

Under the Influence: The Psychology of Social Media Influencers

In the darkly comical Ingrid Goes West, a small-budget indie-flick that flew under the radar of many moviegoers last year, a young woman by the name of Ingrid becomes morbidly ...

Jan 08, 2018 by Janelle de Weerd

Choice Overload: Retail strategies to improve customer experience

There’s just something about making decisions that gets me all worked up. Especially those daily, mundane choices like choosing food at a restaurant, clothing in a webshop, or ...

Dec 13, 2017 by Janelle de Weerd

The Psychology of Christmas

What is it about this time of the year that brings out the best out of those around you? We live in a time of change. Even so, there is one thing has remained virtually the same: ...

Nov 29, 2017 by Janelle de Weerd

The Fogg Behavioral Model for Online Retail Persuasive Design

Behavior is complex. It is multi-faceted and challenging to predict with certainty. However, with the capabilities that technology and data give us today, we are given ...

Nov 13, 2017 by Patrick Oberstadt

6 cognitive biases you'll experience trading cryptocurrency

Being aware of the mass emotion pitfalls that drive this market will save (and earn) you money.

Nov 08, 2017 by Janelle de Weerd

4 of the best Black Friday persuasive marketing strategy tactics

Black Friday is quickly approaching, meaning that eCommerce retailers are busy putting their ducks in a row to ensure seamless conversion-driven customer experiences. This year, ...

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