A peek into the world of psychology through the lens of eCommerce professionals.

Dec 06, 2018 by Janelle de Weerd

16 marketing trigger examples for eCommerce persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing ...

Nov 21, 2018 by Patrick Oberstadt

The 4 Types of Scarcity Marketing: Examples & Application

An in-depth research review of marketing scarcity with tips and takeaways for (eCommerce) marketing managers looking to have more persuasive marketing.

Oct 10, 2018 by Patrick Oberstadt

How Social Proof Works in Marketing: Dos and Don'ts

An in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers looking to strengthen their persuasive marketing. Marketers ...

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Leverage shopper types for psychographic segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Jul 10, 2018 by Jelle Fastenau

eCommerce Psychology: How shopping has stemmed evolution

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

May 14, 2018 by Janelle de Weerd

Resistance Psychology: Build Trust with Your Customers

At Crobox, we talk a lot about persuasive marketing. From behavior-driven design to messaging, we try to explain the nuances of human behavior with the hope of inspiring ...

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