A peek into the world of psychology through the lens of eCommerce professionals.

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Customer personas for psychographic segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Jul 10, 2018 by Jelle Fastenau

The Evolutionary Psychology of Online Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

Jun 13, 2018 by Jelle Fastenau

Irrational vs Rational Consumer: What it means for marketing

If you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late Leonard Nimoy in his role as Spock from the ...

May 14, 2018 by Janelle de Weerd

Resistance Psychology: Create more persuasive marketing messages

At Crobox, we talk a lot about persuasion. From behavior-driven design to messaging, we try to explain the nuances of human behavior with the hope of inspiring more persuasive ...

Mar 15, 2018 by Janelle de Weerd

Cognitive Fluency's Influence on Shopping Behavior

Technology moves fast. And design doesn’t do a half bad job at matching the pace. When you consider where we came from in the early days of the web, the current online landscape ...

Mar 06, 2018 by Jelle Fastenau

Under the Influence: The Psychology of Social Media Influencers

In the darkly comical Ingrid Goes West, a small-budget indie-flick that flew under the radar of many moviegoers last year, a young woman by the name of Ingrid becomes morbidly ...

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