A peek into the world of psychology through the lens of eCommerce professionals.

Apr 02, 2019 by Janelle de Weerd

The Crobox Persuasion Index: 100+ webshops evaluated to find the most persuasive brands

Today we announced the launch of our first annual Persuasion Index. This index is a comprehensive ranking of most persuasive and seamless fashion retail webshops. Over the last ...

Dec 06, 2018 by Janelle de Weerd

16 marketing trigger examples for persuasive design

The online retail industry is a tough place to be a marketer. Not only is your market congested with hundreds of brands trying to differentiate themselves, all firing marketing ...

Nov 21, 2018 by Patrick Oberstadt

4 Types of Scarcity Marketing: Examples & Application

An in-depth research review of marketing scarcity with tips and takeaways for (eCommerce) marketing managers looking to have more persuasive marketing.

Oct 10, 2018 by Patrick Oberstadt

Social Proof Marketing: The Dos and Don'ts

An in-depth review of the social proof persuasion technique with tips and takeaways for (online) marketing managers looking to strengthen their persuasive marketing. Marketers ...

Aug 07, 2018 by Patrick Oberstadt

Shopping States: Shopping Personas for Sharper Segmentation

Identify your Hedonic and Utilitarian shoppers and cater to them accordingly.   Do you shop the same way when you buy groceries compared to when you shop for a gift for your ...

Jul 10, 2018 by Jelle Fastenau

Exposed: A Framework for the Psychology of Online Shopping

Humans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common denominator that ties us all together: ...

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